To answer the question in one statement: By asking questions.
By not doing things for the sake of doing them because that’s how they’ve been done.
By challenging the status quo.
By not settling.
Seth Godin offers some comments on the difference between being naive and professional:
The naive farmer farms as his parents, grandparents and great grandparents did. She plants, hopes and harvests. Anything that goes well or poorly is the work of the gods.
The professional farmer measures. She tests. She understands how systems work and is constantly tweaking to improve them. When failure happens, she doesn’t rest until she understands why.
…The naive farmer is failing to take responsibility and failing to learn. The naive marathon runner straps on sneakers and runs (but doesn’t finish). The professional marathoner trains. The naive office worker empties his inbox. The professional works to understand how the office functions.
Mostly, the professional asks questions… What’s next? How to improve? What’s this worth? Why is this happening?
Why can’t we hire a youth director? Why don’t we have a full time staff?
Why can’t the masjid invest in real estate or businesses instead of first building a multi-million dollar facility? Why aren’t people with HR, management, and other relevant forms of expertise involved in the administration?
Why is a doctor managing the expansion project instead of the civil engineer in the community with 20 years of experience running construction? Why don’t we utilize a real accountant?
Why does our website have to be so ugly? What instructional training needs to be provided in order to get people to use spell check before posting things in the masjid?
Why don’t we check references on an imam before hiring one?
Why don’t we ask people who stopped coming to the masjid why they left? How can we improve the services we are offering to the community?
Setting up a comment box or feedback form on your website isn’t enough. If you want your masjid to run professionally, start thinking critically and ask the pertinent questions. Then take action.