Take 2 minutes out to watch this video below. It is often easy to find examples of cheesy or unprofessional marketing for Islamic organizations, but this is an example of a video not only done right, but done well. It is simple, professional, and communicates a clear message. These components are no accident, and it is obvious that they stem from a clarity in purpose of the project itself.
About Omar Usman
Omar Usman is a founding member of MuslimMatters, Qalam Institute, Muslim Strategic Initiative, and Debt Free Muslims. He is a regular khateeb and has served in different administrative capacities in various national and local Islamic organizations. You can follow him on Google+ or on Twitter @ibnabeeomar.